Rightside® is a leading provider of domain name services. The company owns a portfolio of round about 40 different domain names, including domains such as .SOCIAL, .LIVE and .NEWS. According to a official press release the company has now acquired the domain name .GAMES. As always it’s open to despute wether it makes sense or not to have another new domain name, but as a matter of fact this acquisition of Rightside® proofs that there is a lot of interest in growing revenues of the gaming market even for broader businesses.
„The sofware games industry alone is forecasted to grow from $90 Billion a year in 2016 to $115 Billion a year by 2020 and that doesn’t even include the hardware and hobby game market“ (Taryn Naidu CEO von Rightside®)
Furthermore, the success of the domain name .IO demonstrates that there are domain names which aren’t generic ones, that can be established and sold. There is no doubt, that we can expect future major releases to be accompanied by .GAMES-domains. Especially companies like Zynga Games, Kiloo Games or Ketchapp Games could have big interest in this domain name. However, also individuals or independent developer and publisher could set an example as „First Movers“.
„Our acquisition of .Games is an exciting opportunity for game brands of all sizes, as well as individuals to buy an easy-to-remember online .GAMES destination, and use it as helpful online searching, positioning and branding tool.“(Taryn Naidu CEO von Rightside®)
The official launch is planned to be in Q3 2016 at a wholesale price of 12$. If you’re interested in getting your own .games-domain, there are some providers that already allow you to pre-register the domain of your choice.